{"id":4994,"date":"2026-03-28T10:04:40","date_gmt":"2026-03-28T16:04:40","guid":{"rendered":"https:\/\/victorvizcaino.com\/blog\/?p=4994"},"modified":"2026-03-28T12:14:20","modified_gmt":"2026-03-28T18:14:20","slug":"search-engine-optimization-seo-guide","status":"publish","type":"post","link":"https:\/\/victorvizcaino.com\/blog\/search-engine-optimization-seo-guide\/","title":{"rendered":"\ud83d\udd0d SEO: How to Help People Find Your Website"},"content":{"rendered":"

When people need an answer, they turn to search engines. They type a question, a problem, or a need into a box, and a list of results appears. But what exactly is a search engine?<\/p>\n

A search engine is a software system designed to search for information on the internet. It crawls the web, indexes what it finds, and then ranks results based on relevance to the user’s query.<\/p>\n

Most people think of Google\u2014and for good reason. It handles over 90% of searches worldwide. But Google is not the only search engine. Others include:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Search Engine<\/th>\nMarket Share<\/th>\nKnown For<\/th>\n<\/tr>\n<\/thead>\n
Google<\/strong><\/td>\n~90%<\/td>\nThe dominant player; extensive reach<\/td>\n<\/tr>\n
Bing<\/strong><\/td>\n~3\u20135%<\/td>\nDefault on Microsoft products; powers Yahoo<\/td>\n<\/tr>\n
Yahoo<\/strong><\/td>\n~1\u20132%<\/td>\nLegacy search; powered by Bing<\/td>\n<\/tr>\n
Baidu<\/strong><\/td>\nDominant in China<\/td>\nThe primary search engine in China<\/td>\n<\/tr>\n
Yandex<\/strong><\/td>\nDominant in Russia<\/td>\nPopular in Russia and neighboring countries<\/td>\n<\/tr>\n
DuckDuckGo<\/strong><\/td>\nSmall but growing<\/td>\nPrivacy-focused; no tracking<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Why does this matter for your business? Because optimizing for search engines means understanding how they work, and while Google is the priority for most, other search engines may be relevant depending on your audience and location.<\/p>\n

A website that is not visible in search results is like a shop hidden in an alley with no sign. Potential customers walk by without ever knowing it exists. Search engine optimization (SEO) is the practice of making your website visible to people who are searching for what you offer.<\/p>\n

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\ud83d\udca1\u00a0Search engines are the librarians of the internet. They organize the web so people can find what they need. Knowing how they work is the first step to being found.<\/strong><\/p>\n<\/blockquote>\n

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\ud83c\udfaf What Is SEO?<\/h2>\n

SEO stands for search engine optimization. It is the process of improving your website so that search engines like Google, Bing, and Yahoo can understand it and rank it higher in search results.<\/p>\n

Think of search engines as librarians. They have billions of books (websites) and need to know which ones to recommend when someone asks a question. SEO helps the librarian understand your book, what it is about, and why it deserves to be recommended.<\/p>\n

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\ud83d\udca1\u00a0SEO is not about being the best. It is about being found by the people who need what you offer.<\/strong><\/p>\n<\/blockquote>\n

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\ud83d\udcd0 Types of SEO<\/h2>\n

SEO is not one thing. It is a combination of different disciplines that work together. Most strategies can be grouped into three main categories.<\/p>\n

On-Page SEO<\/h3>\n

On-page SEO focuses on optimizing the content and structure of your website pages. This is the part you have direct control over.<\/p>\n

Key elements:<\/strong><\/p>\n