{"id":4460,"date":"2026-03-18T19:35:51","date_gmt":"2026-03-19T01:35:51","guid":{"rendered":"https:\/\/victorvizcaino.com\/blog\/?p=4460"},"modified":"2026-03-18T19:35:51","modified_gmt":"2026-03-19T01:35:51","slug":"elements-sales-model","status":"publish","type":"post","link":"https:\/\/victorvizcaino.com\/blog\/elements-sales-model\/","title":{"rendered":"\ud83e\udde9 Elements of a Sales Model: Complete Guide"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">Understanding the benefits of having a sales model, let&#8217;s explore the different\u00a0<strong>elements of a sales model<\/strong>\u00a0that every company should include.<\/p>\n<p class=\"ds-markdown-paragraph\">Depending on the business type, a sales model should consider the following elements:<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Element<\/th>\n<th>Brief Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Business Model<\/td>\n<td>The foundation of everything<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Inventory<\/td>\n<td>What you sell<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Work Process<\/td>\n<td>How you operate<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Purchase Cycle<\/td>\n<td>How the customer buys<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Conversion Funnel<\/td>\n<td>From visitor to customer<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Sales Cycle<\/td>\n<td>Your team&#8217;s steps<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Tone of Voice<\/td>\n<td>How you communicate<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Work Tools<\/td>\n<td>CRM, email, etc.<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Marketing<\/td>\n<td>How you attract customers<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Business Meeting<\/td>\n<td>The key moment<\/td>\n<\/tr>\n<tr>\n<td>11<\/td>\n<td>Closing &amp; Production Handoff<\/td>\n<td>The final agreement<\/td>\n<\/tr>\n<tr>\n<td>12<\/td>\n<td>Retention &amp; Customer Service<\/td>\n<td>Keeping them coming back<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>1. \ud83c\udfe2 Business Model<\/h2>\n<p class=\"ds-markdown-paragraph\">The first thing to consider in a sales model is the company&#8217;s\u00a0<strong>business model<\/strong>. From it we learn everything:<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Value proposition:<\/strong>\u00a0What do we offer?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Target audience:<\/strong>\u00a0Who do we sell to?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Sales channels:<\/strong>\u00a0How do we reach them?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Customer relationships:<\/strong>\u00a0How do we interact?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Partner relationships:<\/strong>\u00a0Who helps us?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Key metrics:<\/strong>\u00a0What do we measure?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Cost structure:<\/strong>\u00a0What do we spend?<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Revenue structure:<\/strong>\u00a0How do we make money?<\/li>\n<\/ul>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><strong>Related article:<\/strong>\u00a0<a href=\"https:\/\/victorvizcaino.com\/blog\/business-model\/\">Check our post on\u00a0Business Model\u00a0for deeper insights<\/a>.<\/p>\n<\/blockquote>\n<hr \/>\n<h2>2. \ud83d\udce6 Inventory<\/h2>\n<p class=\"ds-markdown-paragraph\">Organizing our products and services is essential for better control of our inventory and, simultaneously, our cost and revenue structure. In some cases, storage and logistics are elements to consider within our inventory.<\/p>\n<h3>Types of inventory we can organize:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Type<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Raw materials<\/strong><\/td>\n<td>Basic production inputs<\/td>\n<\/tr>\n<tr>\n<td><strong>Work in progress<\/strong><\/td>\n<td>In elaboration, not yet finished<\/td>\n<\/tr>\n<tr>\n<td><strong>Finished products<\/strong><\/td>\n<td>Ready for sale<\/td>\n<\/tr>\n<tr>\n<td><strong>Anticipation products<\/strong><\/td>\n<td>For forecasted demand<\/td>\n<\/tr>\n<tr>\n<td><strong>Batch products<\/strong><\/td>\n<td>Group production<\/td>\n<\/tr>\n<tr>\n<td><strong>Consignment products<\/strong><\/td>\n<td>With third parties for sale<\/td>\n<\/tr>\n<tr>\n<td><strong>Obsolete products<\/strong><\/td>\n<td>Damaged or unsellable<\/td>\n<\/tr>\n<tr>\n<td><strong>Safety stock<\/strong><\/td>\n<td>Backup inventory<\/td>\n<\/tr>\n<tr>\n<td><strong>Cyclical products<\/strong><\/td>\n<td>Seasonal items<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Inventory periodicity:<\/h3>\n<p class=\"ds-markdown-paragraph\">Inventory can be measured periodically:<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Monthly<\/li>\n<li class=\"ds-markdown-paragraph\">Bimonthly<\/li>\n<li class=\"ds-markdown-paragraph\">Semiannually<\/li>\n<li class=\"ds-markdown-paragraph\">Annually<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">Always at the beginning and end of each period to maintain organization.<\/p>\n<hr \/>\n<h2>3. \u2699\ufe0f Work Process<\/h2>\n<p class=\"ds-markdown-paragraph\">Whether we need one person or an entire team to deliver our products and services, we must be clear about the steps each person takes.<\/p>\n<h3>Practical example: Coffee shop or Pizzeria<\/h3>\n<ol>\n<li class=\"ds-markdown-paragraph\"><strong>Cashier:<\/strong>\u00a0Takes order and processes payment<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Kitchen:<\/strong>\u00a0Receives order and prepares food<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Waiter:<\/strong>\u00a0Notifies customer and delivers order<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\">To optimize work effectiveness, these steps must be well understood by the production team.<\/p>\n<h3>Stages for performance analysis:<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Documentation:<\/strong>\u00a0Write down each process step<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Measurement:<\/strong>\u00a0Evaluate times and quality<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Analysis:<\/strong>\u00a0Identify improvement areas<\/li>\n<\/ul>\n<hr \/>\n<h2>4. \ud83d\udd04 Purchase Cycle<\/h2>\n<p class=\"ds-markdown-paragraph\">The\u00a0<strong>purchase cycle<\/strong>\u00a0is a 3-phase process through which consumers make purchases:<\/p>\n<h3>The 3 phases of the purchase cycle:<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Phase 1: Discovery<\/strong><br \/>\nThe customer identifies a problem or need. In this stage, they search for general information and ask: &#8220;What options exist?&#8221;<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Phase 2: Consideration<\/strong><br \/>\nThey evaluate different alternatives. They compare prices, features, reviews, and opinions from other users.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Phase 3: Decision<\/strong><br \/>\nThey choose the option that best fits their needs and make the purchase.<\/p>\n<hr \/>\n<h2>5. \ud83c\udfaf Conversion Funnel<\/h2>\n<p class=\"ds-markdown-paragraph\">A\u00a0<strong>conversion funnel<\/strong>\u00a0is a series of stages that intercepts a person in the purchase cycle. Its goal is to convert those people into customers.<\/p>\n<h3>Conversion funnel stages:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Stage<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Visitor\/Approach<\/strong><\/td>\n<td>Person who learns about your company for the first time<\/td>\n<\/tr>\n<tr>\n<td><strong>Prospect<\/strong><\/td>\n<td>Shows initial interest in your products or services<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales Qualification<\/strong><\/td>\n<td>You evaluate if they have potential to become a customer<\/td>\n<\/tr>\n<tr>\n<td><strong>Marketing Qualification<\/strong><\/td>\n<td>You analyze their behavior and interactions<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales Opportunity<\/strong><\/td>\n<td>They are ready to buy, just need to close the deal<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer<\/strong><\/td>\n<td>They make the purchase and begin the business relationship<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>6. \ud83d\udcc8 Sales Cycle<\/h2>\n<p class=\"ds-markdown-paragraph\">A\u00a0<strong>sales cycle<\/strong>\u00a0consists of the steps to sell our products and services.<\/p>\n<h3>Sales cycle steps:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Approach<\/strong><\/td>\n<td>Initial contact with the prospect (inbound or outbound)<\/td>\n<\/tr>\n<tr>\n<td><strong>Information exchange<\/strong><\/td>\n<td>Understand their needs and present solutions<\/td>\n<\/tr>\n<tr>\n<td><strong>Agreement<\/strong><\/td>\n<td>Negotiate terms, conditions, and prices<\/td>\n<\/tr>\n<tr>\n<td><strong>Payment<\/strong><\/td>\n<td>Complete the economic transaction<\/td>\n<\/tr>\n<tr>\n<td><strong>Delivery<\/strong><\/td>\n<td>Deliver the contracted product or service<\/td>\n<\/tr>\n<tr>\n<td><strong>Service<\/strong><\/td>\n<td>Provide post-sale support<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Approach types:<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Inbound:<\/strong>\u00a0Customer comes to you through content, social media, or referrals<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Outbound:<\/strong>\u00a0You actively seek the customer through calls, emails, or visits<\/li>\n<\/ul>\n<hr \/>\n<h2>7. \ud83d\udde3\ufe0f Tone of Voice<\/h2>\n<p class=\"ds-markdown-paragraph\"><em>&#8220;It&#8217;s not what you say, it&#8217;s how you say it.&#8221;<\/em>\u00a0<strong>Tone of voice<\/strong>\u00a0refers to how you communicate with your customers.<\/p>\n<h3>Tone of voice examples:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Tone<\/th>\n<th>Ideal for&#8230;<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Formal<\/strong><\/td>\n<td>Corporations, professional services, B2B<\/td>\n<\/tr>\n<tr>\n<td><strong>Casual<\/strong><\/td>\n<td>Youth brands, lifestyle, social media<\/td>\n<\/tr>\n<tr>\n<td><strong>Serious<\/strong><\/td>\n<td>Sensitive topics, legal services, health<\/td>\n<\/tr>\n<tr>\n<td><strong>Transparent<\/strong><\/td>\n<td>Building trust, ethical brands<\/td>\n<\/tr>\n<tr>\n<td><strong>Inclusive<\/strong><\/td>\n<td>Reaching diverse audiences<\/td>\n<\/tr>\n<tr>\n<td><strong>Cheerful<\/strong><\/td>\n<td>Consumer products, entertainment<\/td>\n<\/tr>\n<tr>\n<td><strong>Passionate<\/strong><\/td>\n<td>Cause-driven brands, entrepreneurs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>8. \ud83d\udee0\ufe0f Work Tools<\/h2>\n<p class=\"ds-markdown-paragraph\">We must know the tools we&#8217;ll use and become familiar with them, as they facilitate and streamline our work processes.<\/p>\n<h3>Essential tools:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Examples<\/th>\n<th>Purpose<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Computers \/ Cloud<\/strong><\/td>\n<td>Google Workspace, Dropbox<\/td>\n<td>Storage and collaborative work<\/td>\n<\/tr>\n<tr>\n<td><strong>Business email<\/strong><\/td>\n<td>Google Workspace, Outlook<\/td>\n<td>Professional communication<\/td>\n<\/tr>\n<tr>\n<td><strong>CRM<\/strong><\/td>\n<td>HubSpot, Salesforce, Pipedrive<\/td>\n<td>Customer management and tracking<\/td>\n<\/tr>\n<tr>\n<td><strong>Presentations<\/strong><\/td>\n<td>Canva, PowerPoint, Google Slides<\/td>\n<td>Show value propositions<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales script<\/strong><\/td>\n<td>Internal document<\/td>\n<td>Standardized team guide<\/td>\n<\/tr>\n<tr>\n<td><strong>Social Media<\/strong><\/td>\n<td>LinkedIn, Instagram, Facebook<\/td>\n<td>Prospecting and brand building<\/td>\n<\/tr>\n<tr>\n<td><strong>Point of Sale<\/strong><\/td>\n<td>Shopify, Mercado Pago, terminals<\/td>\n<td>Payment and invoicing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>9. \ud83d\udce2 Marketing<\/h2>\n<p class=\"ds-markdown-paragraph\">Now that we know everything about our company, products, services, and their benefits for customers, it&#8217;s time to seek our ideal client, focusing on our target audience.<\/p>\n<h3>Prospecting strategies: White Hat vs Black Hat<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>White Hat<\/strong><\/td>\n<td>Messages sent with recipient consent<\/td>\n<td>Newsletters with voluntary subscription, contact after content download<\/td>\n<\/tr>\n<tr>\n<td><strong>Black Hat<\/strong><\/td>\n<td>Messages sent without consent<\/td>\n<td>Spam, purchased databases, unsolicited calls<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote>\n<p class=\"ds-markdown-paragraph\">\u26a0\ufe0f\u00a0<strong>Important:<\/strong>\u00a0Know the benefits and drawbacks of implementing messaging campaigns like mass email (newsletters).<\/p>\n<\/blockquote>\n<h3>Prospecting channels:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Acquaintances<\/strong><\/td>\n<td>Personal and professional network<\/td>\n<\/tr>\n<tr>\n<td><strong>Social media<\/strong><\/td>\n<td>LinkedIn, Instagram, Facebook<\/td>\n<\/tr>\n<tr>\n<td><strong>Search engines<\/strong><\/td>\n<td>Google, Bing<\/td>\n<\/tr>\n<tr>\n<td><strong>Directories<\/strong><\/td>\n<td>Google Maps, industry directories<\/td>\n<\/tr>\n<tr>\n<td><strong>Events<\/strong><\/td>\n<td>Fairs, conferences, networking<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Popular marketing strategies:<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Content Marketing:<\/strong>\u00a0Blogs, videos, podcasts to attract audiences<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>SEO:<\/strong>\u00a0Search engine optimization<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Social Media Marketing:<\/strong>\u00a0Organic and paid posts<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Email Marketing:<\/strong>\u00a0Newsletters and automations<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>PPC:<\/strong>\u00a0Pay-per-click advertising (Google Ads, Facebook Ads)<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Influencer Marketing:<\/strong>\u00a0Collaborations with content creators<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Marketing Automation:<\/strong>\u00a0Automated workflows<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Affiliate Marketing:<\/strong>\u00a0Commissions for referred sales<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Events and Experiences:<\/strong>\u00a0Brand activations<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Relationship Marketing:<\/strong>\u00a0Customer loyalty building<\/li>\n<\/ul>\n<h3>Marketing campaigns<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Campaigns<\/strong>\u00a0are action plans established within a strategy. They consist of a series of publications with specific objectives.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Campaign objectives:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Sales:<\/strong>\u00a0Generate direct revenue<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Traffic:<\/strong>\u00a0Drive people to your website<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Community:<\/strong>\u00a0Build a loyal audience<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Brand:<\/strong>\u00a0Position your name in the market<\/li>\n<\/ul>\n<hr \/>\n<h2>10. \ud83e\udd1d Business Meeting<\/h2>\n<p class=\"ds-markdown-paragraph\">It&#8217;s necessary to prepare each business meeting to resolve all client questions and handle their objections.<\/p>\n<h3>Points to cover in a business meeting:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Point<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Presentation<\/strong><\/td>\n<td>Who we are, what we do, and our experience<\/td>\n<\/tr>\n<tr>\n<td><strong>Project understanding<\/strong><\/td>\n<td>Listen actively to the client and their needs<\/td>\n<\/tr>\n<tr>\n<td><strong>Introduction<\/strong><\/td>\n<td>Meeting context and objectives<\/td>\n<\/tr>\n<tr>\n<td><strong>Proposal<\/strong><\/td>\n<td>Present our value solution<\/td>\n<\/tr>\n<tr>\n<td><strong>Negotiation<\/strong><\/td>\n<td>Adjust terms, prices, and conditions<\/td>\n<\/tr>\n<tr>\n<td><strong>Closing techniques<\/strong><\/td>\n<td>Guide the client toward the purchase decision<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>11. \u2705 Closing and Production Handoff<\/h2>\n<p class=\"ds-markdown-paragraph\">Once an agreement is reached, depending on the business type, it can close with a payment and purchase ticket or with a service contract.<\/p>\n<h3>Post-closing steps:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Contract signing<\/strong><\/td>\n<td>Formalize the legal agreement<\/td>\n<\/tr>\n<tr>\n<td><strong>Payment<\/strong><\/td>\n<td>Complete the economic transaction<\/td>\n<\/tr>\n<tr>\n<td><strong>Payment receipt<\/strong><\/td>\n<td>Deliver invoice, ticket, or receipt<\/td>\n<\/tr>\n<tr>\n<td><strong>Account setup<\/strong><\/td>\n<td>Register the client in internal systems<\/td>\n<\/tr>\n<tr>\n<td><strong>Work process<\/strong><\/td>\n<td>Begin execution of the product or service<\/td>\n<\/tr>\n<tr>\n<td><strong>Delivery<\/strong><\/td>\n<td>Deliver the final result to the client<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h2>12. \ud83d\udc96 Retention and Customer Service<\/h2>\n<p class=\"ds-markdown-paragraph\">Once a sale is closed, our focus should be on\u00a0<strong>building customer loyalty<\/strong>. Therefore, the quality of the product\/service and customer service must be the best.<\/p>\n<h3>Customer service tasks:<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Task<\/th>\n<th>Description<\/th>\n<th>Frequency<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Customer support<\/strong><\/td>\n<td>Resolve questions and problems<\/td>\n<td>Daily<\/td>\n<\/tr>\n<tr>\n<td><strong>Periodic follow-up<\/strong><\/td>\n<td>Check how things are going and offer support<\/td>\n<td>Weekly\/Monthly<\/td>\n<\/tr>\n<tr>\n<td><strong>Sending tips and added value<\/strong><\/td>\n<td>Share useful content for their business<\/td>\n<td>Biweekly<\/td>\n<\/tr>\n<tr>\n<td><strong>Sending news and new products<\/strong><\/td>\n<td>Keep them informed of updates<\/td>\n<td>Monthly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Benefits of retention:<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\">\u2705 Lower acquisition cost (it&#8217;s more expensive to get new customers than retain existing ones)<\/li>\n<li class=\"ds-markdown-paragraph\">\u2705 Loyal customers buy more and more frequently<\/li>\n<li class=\"ds-markdown-paragraph\">\u2705 They recommend your business to other potential customers<\/li>\n<li class=\"ds-markdown-paragraph\">\u2705 They provide valuable feedback for improvement<\/li>\n<li class=\"ds-markdown-paragraph\">\u2705 They stabilize your long-term revenue<\/li>\n<\/ul>\n<hr \/>\n<h2>\u2705 Conclusion<\/h2>\n<p class=\"ds-markdown-paragraph\">The\u00a0<strong>elements of a sales model<\/strong>\u00a0work together to create a system that turns prospects into customers and customers into promoters of your brand.<\/p>\n<h3>Summary of the 12 key elements:<\/h3>\n<ol>\n<li class=\"ds-markdown-paragraph\"><strong>Business Model<\/strong>\u00a0&#8211; The foundation on which you build everything<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Inventory<\/strong>\u00a0&#8211; What you have to sell<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Work Process<\/strong>\u00a0&#8211; How your team operates internally<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Purchase Cycle<\/strong>\u00a0&#8211; Understanding how your customer buys<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Conversion Funnel<\/strong>\u00a0&#8211; The conversion stages<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Sales Cycle<\/strong>\u00a0&#8211; The steps your team follows<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Tone of Voice<\/strong>\u00a0&#8211; How you communicate with the market<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Work Tools<\/strong>\u00a0&#8211; What you use to sell<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Marketing<\/strong>\u00a0&#8211; How you attract new prospects<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Business Meeting<\/strong>\u00a0&#8211; The key moment of the sale<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Closing and Production Handoff<\/strong>\u00a0&#8211; The final agreement<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Retention and Customer Service<\/strong>\u00a0&#8211; How you keep them<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\">Does your sales model already include all these elements?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the benefits of having a sales model, let&#8217;s explore the different\u00a0elements of a sales model\u00a0that every company should include.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,36],"tags":[],"class_list":["post-4460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals","category-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elements of a Sales Model: Complete Guide with Examples<\/title>\n<meta name=\"description\" content=\"Learn the 12 essential elements of a sales model: from business model to customer retention. 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