{"id":4398,"date":"2026-03-17T23:24:19","date_gmt":"2026-03-18T05:24:19","guid":{"rendered":"https:\/\/victorvizcaino.com\/blog\/?p=4398"},"modified":"2026-03-18T00:20:10","modified_gmt":"2026-03-18T06:20:10","slug":"elements-business-model","status":"publish","type":"post","link":"https:\/\/victorvizcaino.com\/blog\/elements-business-model\/","title":{"rendered":"\ud83d\udd0d Elements of a Business Model: Complete Guide for Entrepreneurs"},"content":{"rendered":"<div class=\"ds-message _63c77b1\">\n<div class=\"ds-markdown\">\n<p class=\"ds-markdown-paragraph\">A\u00a0<strong>business model<\/strong>\u00a0consists of a series of ideas and processes that will help us function better as a company and provide the best service to our clients.<\/p>\n<p class=\"ds-markdown-paragraph\">Understanding the different types of businesses, it&#8217;s time to analyze the\u00a0<strong>elements of a business model<\/strong>\u00a0to capture them in a canvas and build a solid, well-structured company.<\/p>\n<h2>\ud83d\udccb The Key Elements of a Business Model<\/h2>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Element<\/th>\n<th>Brief Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Problem and Solution (Lean)<\/td>\n<td>Problem identification and solution proposal<\/td>\n<\/tr>\n<tr>\n<td>Value Proposition<\/td>\n<td>Unique benefit we offer<\/td>\n<\/tr>\n<tr>\n<td>Added Value<\/td>\n<td>Differentiator from competition<\/td>\n<\/tr>\n<tr>\n<td>Key Activities<\/td>\n<td>Essential processes to operate<\/td>\n<\/tr>\n<tr>\n<td>Key Resources<\/td>\n<td>Necessary assets to function<\/td>\n<\/tr>\n<tr>\n<td>Key Partners<\/td>\n<td>Strategic allies<\/td>\n<\/tr>\n<tr>\n<td>Customer Relationships<\/td>\n<td>Type of interaction with the market<\/td>\n<\/tr>\n<tr>\n<td>Segmentation<\/td>\n<td>Market division into groups<\/td>\n<\/tr>\n<tr>\n<td>Ideal Buyer<\/td>\n<td>Detailed customer profile<\/td>\n<\/tr>\n<tr>\n<td>Sales Channels<\/td>\n<td>Means to commercialize<\/td>\n<\/tr>\n<tr>\n<td>Key Metrics<\/td>\n<td>Performance indicators<\/td>\n<\/tr>\n<tr>\n<td>Cost Structure<\/td>\n<td>Necessary expenses to operate<\/td>\n<\/tr>\n<tr>\n<td>Revenue Streams<\/td>\n<td>Sources of money<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\ud83c\udfaf Problem and Solution (Lean)<\/h2>\n<p class=\"ds-markdown-paragraph\">A business that arises from the idea of solving a common problem among people is known as a\u00a0<strong>Startup<\/strong>. This type of company seeks to innovate the way we do things.<\/p>\n<h3>Example: Uber<\/h3>\n<p class=\"ds-markdown-paragraph\">Uber identified a common problem in private transportation:<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Problem:<\/strong>\u00a0Unemployed people with cars and people seeking fast, comfortable, safe transportation<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Solution:<\/strong>\u00a0An application that connects drivers with passengers via internet<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">When this is the case, it&#8217;s recommended to use the\u00a0<strong>Lean Canvas<\/strong>\u00a0for your business model, as it focuses on providing solutions or innovating these problems.<\/p>\n<h3>Current Solution<\/h3>\n<p class=\"ds-markdown-paragraph\">When a Startup focuses on solving a problem, the first thing to consider is the solutions currently being implemented, in order to improve existing solutions or propose a completely new one.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Uber Example:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Existing solution:<\/strong>\u00a0Car owners working as taxis or private services under direct arrangement; users using public or private transportation under direct arrangement<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>New solution:<\/strong>\u00a0Digital platform that eliminates the friction of direct arrangement and offers safety, tracking, and ratings<\/li>\n<\/ul>\n<h3>Proposed Solution<\/h3>\n<p class=\"ds-markdown-paragraph\">After thoroughly analyzing the problem and the solutions people currently use, it&#8217;s time to present our solution.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Uber proposed an application where car owners can connect with people needing transportation through the internet.<\/p>\n<h2>\ud83d\udc8e Value Proposition<\/h2>\n<p class=\"ds-markdown-paragraph\">The\u00a0<strong>value proposition<\/strong>\u00a0is what we offer consumers that they find as a benefit for themselves. It&#8217;s the reason customers choose you over the competition.<\/p>\n<h3>Concept<\/h3>\n<p class=\"ds-markdown-paragraph\">The\u00a0<strong>concept<\/strong>\u00a0refers to what people feel and think when they think of your company.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0What do you feel or think when you hear the name Uber? Rhetorical question\u2014Uber designed and worked on this concept to make you feel and think exactly that.<\/p>\n<h3>Uber&#8217;s Value Proposition<\/h3>\n<p class=\"ds-markdown-paragraph\">Their value proposition is based on providing work and transportation to people in the easiest, fastest, most comfortable, and safest way.<\/p>\n<h2>\u2728 Added Value<\/h2>\n<p class=\"ds-markdown-paragraph\">A value proposition can be introduced to the same person by different companies. To make our company the best choice for consumers, we must offer something the competition doesn&#8217;t have:\u00a0<strong>added value<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">Good added value will make our company stand out from the competition.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Examples of added value:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Extended warranty<\/li>\n<li class=\"ds-markdown-paragraph\">Personalized attention<\/li>\n<li class=\"ds-markdown-paragraph\">Free delivery<\/li>\n<li class=\"ds-markdown-paragraph\">Loyalty program<\/li>\n<li class=\"ds-markdown-paragraph\">Exceptional post-sale service<\/li>\n<\/ul>\n<h2>\u2699\ufe0f Key Activities<\/h2>\n<p class=\"ds-markdown-paragraph\">We must establish the activities to carry out to deliver our value proposition to customers.<\/p>\n<p class=\"ds-markdown-paragraph\">If it involves a group of activities requiring a team, we need to know what these activities are to assign tasks to the best-qualified people.<\/p>\n<h3>Example: Uber&#8217;s Key Activities<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\">App development and maintenance<\/li>\n<li class=\"ds-markdown-paragraph\">Digital marketing<\/li>\n<li class=\"ds-markdown-paragraph\">Customer service (drivers and passengers)<\/li>\n<li class=\"ds-markdown-paragraph\">Payment processing<\/li>\n<li class=\"ds-markdown-paragraph\">Driver background checks<\/li>\n<\/ul>\n<h2>\ud83d\udee0\ufe0f Key Resources<\/h2>\n<p class=\"ds-markdown-paragraph\">To carry out our business activities, we will need certain resources that we must acquire.<\/p>\n<h3>Example: Uber&#8217;s Key Resources<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\">Internet and web infrastructure<\/li>\n<li class=\"ds-markdown-paragraph\">Computers and development equipment<\/li>\n<li class=\"ds-markdown-paragraph\">Design and development software<\/li>\n<li class=\"ds-markdown-paragraph\">Scalable technology platform<\/li>\n<li class=\"ds-markdown-paragraph\">User database<\/li>\n<\/ul>\n<h2>\ud83e\udd1d Key Partners<\/h2>\n<p class=\"ds-markdown-paragraph\">It&#8217;s very important to consider all the people who will support us in delivering that value proposition to our customers. These people provide some of the resources we need to achieve it.<\/p>\n<h3>Example: Uber&#8217;s Key Partners<\/h3>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Drivers:<\/strong>\u00a0Provide vehicles and labor<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Investors:<\/strong>\u00a0Provide capital for growth<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Payment processors:<\/strong>\u00a0Facilitate transactions<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Developers:<\/strong>\u00a0Create and maintain the platform<\/li>\n<\/ul>\n<h2>\ud83d\udcac Customer Relationships<\/h2>\n<p class=\"ds-markdown-paragraph\">Customer relationships are based on how you execute your sales process in relation to consumers&#8217; purchasing process.<\/p>\n<h3>Types of Customer Relationships<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Type<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Direct<\/strong><\/td>\n<td>In-person, phone, or video contact<\/td>\n<td>Lawyer, consultant<\/td>\n<\/tr>\n<tr>\n<td><strong>Indirect<\/strong><\/td>\n<td>Remote contact through intermediaries<\/td>\n<td>Coca-Cola, supermarket products<\/td>\n<\/tr>\n<tr>\n<td><strong>Individualized<\/strong><\/td>\n<td>Exclusive, personalized service<\/td>\n<td>Personal trainer, financial advisor<\/td>\n<\/tr>\n<tr>\n<td><strong>Automated<\/strong><\/td>\n<td>Automated mechanisms without direct contact<\/td>\n<td>Online store, ATMs<\/td>\n<\/tr>\n<tr>\n<td><strong>Collective<\/strong><\/td>\n<td>Group customer contact<\/td>\n<td>Schools, workshops, seminars<\/td>\n<\/tr>\n<tr>\n<td><strong>Self-service<\/strong><\/td>\n<td>Customers serve themselves<\/td>\n<td>Self-checkout supermarkets, buffet<\/td>\n<\/tr>\n<tr>\n<td><strong>Through Third Parties<\/strong><\/td>\n<td>Service performed by intermediaries<\/td>\n<td>Uber, delivery platforms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Customer Links<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Transactional:<\/strong><br \/>\nOccasional customer contact. No ongoing relationship beyond the purchase.<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Convenience store, hardware store<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>Long-term:<\/strong><br \/>\nEstablishes a close, long-term relationship with the customer, such as with a subscription to an ongoing service.<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Netflix, Spotify, gym<\/li>\n<\/ul>\n<h3>Consumption Habits and Factors<\/h3>\n<p class=\"ds-markdown-paragraph\">It&#8217;s important to know the customer to integrate our products and services with their daily habits.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Purchase habits:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Habit of going to the same store<\/li>\n<li class=\"ds-markdown-paragraph\">Buying everything in one place for convenience<\/li>\n<li class=\"ds-markdown-paragraph\">Buying certain things in one place and others elsewhere<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>Influencing factors:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Purchase times<\/li>\n<li class=\"ds-markdown-paragraph\">Substitutes and complements<\/li>\n<li class=\"ds-markdown-paragraph\">Warranties<\/li>\n<li class=\"ds-markdown-paragraph\">Added value<\/li>\n<li class=\"ds-markdown-paragraph\">Costs<\/li>\n<\/ul>\n<h2>\ud83c\udfaf Segmentation<\/h2>\n<p class=\"ds-markdown-paragraph\">To start prospecting, the first task is to segment our market to define our target audience. This helps us approach prospects in the best way.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Selling the same car to an adult and a young person requires different approaches.<\/p>\n<h3>Types of Segmentation<\/h3>\n<h4>Demographic<\/h4>\n<p class=\"ds-markdown-paragraph\">This is the most common segmentation and denotes very specific elements about our target audience.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Variable<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Age<\/td>\n<td>18-25, 26-35, 36-50, 50+<\/td>\n<\/tr>\n<tr>\n<td>Biological sex<\/td>\n<td>Male, Female<\/td>\n<\/tr>\n<tr>\n<td>Sexual orientation<\/td>\n<td>Heterosexual, LGBTQ+<\/td>\n<\/tr>\n<tr>\n<td>Family size<\/td>\n<td>1 person, 2-3, 4+<\/td>\n<\/tr>\n<tr>\n<td>Income<\/td>\n<td>Low, medium, high<\/td>\n<\/tr>\n<tr>\n<td>Profession<\/td>\n<td>Professional, worker, student<\/td>\n<\/tr>\n<tr>\n<td>Education level<\/td>\n<td>Basic, high school, college, postgraduate<\/td>\n<\/tr>\n<tr>\n<td>Socioeconomic status<\/td>\n<td>Lower, lower-middle, middle, upper-middle, upper<\/td>\n<\/tr>\n<tr>\n<td>Religion<\/td>\n<td>Catholic, Christian, Jewish, Muslim<\/td>\n<\/tr>\n<tr>\n<td>Nationality<\/td>\n<td>Mexican, foreign<\/td>\n<\/tr>\n<tr>\n<td>Culture<\/td>\n<td>Western, Eastern, Latin<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Geographic<\/h4>\n<p class=\"ds-markdown-paragraph\">Refers to the physical space and environment where your target audience operates.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Variable<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>World region<\/td>\n<td>Latin America, Europe, Asia<\/td>\n<\/tr>\n<tr>\n<td>Country<\/td>\n<td>Mexico, USA, Spain<\/td>\n<\/tr>\n<tr>\n<td>Region<\/td>\n<td>North, South, Central, West<\/td>\n<\/tr>\n<tr>\n<td>City<\/td>\n<td>Mexico City, Guadalajara, Monterrey<\/td>\n<\/tr>\n<tr>\n<td>Climate<\/td>\n<td>Tropical, temperate, cold<\/td>\n<\/tr>\n<tr>\n<td>Urban\/Rural<\/td>\n<td>City, suburb, countryside<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Psychographic<\/h4>\n<p class=\"ds-markdown-paragraph\">This type of segmentation understands each ideal buyer at a more personal level.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Variable<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Personality<\/td>\n<td>Extroverted, introverted, analytical, creative<\/td>\n<\/tr>\n<tr>\n<td>Lifestyle<\/td>\n<td>Healthy, adventurous, homebody, night owl<\/td>\n<\/tr>\n<tr>\n<td>Values<\/td>\n<td>Honesty, freedom, family, success<\/td>\n<\/tr>\n<tr>\n<td>Attitudes<\/td>\n<td>Optimistic, pessimistic, proactive, reactive<\/td>\n<\/tr>\n<tr>\n<td>Interests<\/td>\n<td>Sports, art, technology, fashion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Behavioral<\/h4>\n<p class=\"ds-markdown-paragraph\">In this type of segmentation, we understand our target audience&#8217;s behavior.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Variable<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Purchase patterns<\/td>\n<td>Frequent, occasional, seasonal<\/td>\n<\/tr>\n<tr>\n<td>Benefit sought<\/td>\n<td>Quality, price, convenience, status<\/td>\n<\/tr>\n<tr>\n<td>Reaction to costs<\/td>\n<td>Sensitive, indifferent<\/td>\n<\/tr>\n<tr>\n<td>Brand loyalty<\/td>\n<td>Loyal, switcher, opportunistic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\ud83d\udc64 Ideal Buyer<\/h2>\n<p class=\"ds-markdown-paragraph\">The term\u00a0<strong>&#8220;ideal buyer&#8221;<\/strong>\u00a0is also known as\u00a0<strong>&#8220;buyer persona&#8221;<\/strong>\u00a0or\u00a0<strong>&#8220;proto persona&#8221;<\/strong>\u00a0and is defined as our perfect customer.<\/p>\n<h3>Early Adopters<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Early adopters<\/strong>\u00a0are people who start consuming your company&#8217;s products or services before others, adapting to your sales process. They are crucial because:<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">They validate your product in the real market<\/li>\n<li class=\"ds-markdown-paragraph\">They provide valuable feedback<\/li>\n<li class=\"ds-markdown-paragraph\">They become brand ambassadors<\/li>\n<\/ul>\n<h3>How to Create a Fictional Ideal Buyer<\/h3>\n<p class=\"ds-markdown-paragraph\">Our first fictional ideal buyer is based on personality patterns and habits we seek according to our business nature.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Example for a vegan restaurant:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Fictional name:<\/strong>\u00a0Ana Vegana<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Age:<\/strong>\u00a028 years<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Profession:<\/strong>\u00a0Graphic designer<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Location:<\/strong>\u00a0Roma neighborhood, Mexico City<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Values:<\/strong>\u00a0Animal respect, environmental care<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Habits:<\/strong>\u00a0Exercises, follows vegan accounts on Instagram, shops at organic stores<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Needs:<\/strong>\u00a0Quick, delicious options near her work<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Objections:<\/strong>\u00a0High prices, limited variety<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">We create a document describing this person very specifically with detailed information. As we acquire new clients, our ideal buyer will be shaped more effectively.<\/p>\n<h2>\ud83d\udce2 Sales Channels<\/h2>\n<p class=\"ds-markdown-paragraph\">A\u00a0<strong>sales channel<\/strong> is a method by which a sale is made. They can be categorized into 3 main methods.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Description<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>In-person<\/strong><\/td>\n<td>In-person purchase<\/td>\n<td>Physical store, supermarket, point of sale<\/td>\n<\/tr>\n<tr>\n<td><strong>Phone<\/strong><\/td>\n<td>Order by phone call<\/td>\n<td>Pizzeria, services (internet, phone)<\/td>\n<\/tr>\n<tr>\n<td><strong>Online<\/strong><\/td>\n<td>Purchase via internet<\/td>\n<td>E-commerce, marketplaces, social media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Multichannel Strategy<\/h3>\n<p class=\"ds-markdown-paragraph\">The idea is to sell as much as possible, so it&#8217;s crucial to find or create as many sales channels as possible. The internet is where we can usually achieve this.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Some companies sell on portals like Amazon, Mercado Libre, eBay, regardless of having their own online store. This is because these companies know the number of people using these platforms, making them another sales channel.<\/p>\n<h2>\ud83d\udcca Key Metrics (KPIs)<\/h2>\n<p class=\"ds-markdown-paragraph\">Also known as\u00a0<strong>KPIs<\/strong>\u00a0(key performance indicators), these are statistics of great value for measuring the health and overall performance of our company and its departments.<\/p>\n<h3>Web Traffic<\/h3>\n<p class=\"ds-markdown-paragraph\">There are various web tools like Google Analytics, Facebook Pixel, Hotjar that help us know everything we need about our web traffic.<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Reach<\/strong><\/td>\n<td>Number of people who see your content<\/td>\n<\/tr>\n<tr>\n<td><strong>Visits and sessions<\/strong><\/td>\n<td>Number of visits to your site<\/td>\n<\/tr>\n<tr>\n<td><strong>Bounce rate<\/strong><\/td>\n<td>Percentage that leaves without interacting<\/td>\n<\/tr>\n<tr>\n<td><strong>Click-through rate<\/strong><\/td>\n<td>Percentage that clicks your links<\/td>\n<\/tr>\n<tr>\n<td><strong>Search position<\/strong><\/td>\n<td>Your ranking in Google results<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Prospect Origin<\/h3>\n<p class=\"ds-markdown-paragraph\">It&#8217;s important to know where our clients come from:<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Direct<\/li>\n<li class=\"ds-markdown-paragraph\">Flyer \/ Print advertising<\/li>\n<li class=\"ds-markdown-paragraph\">Digital ad<\/li>\n<li class=\"ds-markdown-paragraph\">Website<\/li>\n<li class=\"ds-markdown-paragraph\">Social media<\/li>\n<\/ul>\n<h3>Sales Metrics<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Average Ticket:<\/strong><br \/>\nWhen we have different products and services with different costs, the average ticket is the average amount earned per sale.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"md-code-block md-code-block-light\">\n<div class=\"md-code-block-banner-wrap\">\n<div class=\"md-code-block-banner md-code-block-banner-lite\">\n<div class=\"_121d384\">\n<div class=\"d2a24f03\"><span class=\"d813de27\">text<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<pre>Average Ticket = Total Revenue \u00f7 Number of Sales<\/pre>\n<\/div>\n<p class=\"ds-markdown-paragraph\"><strong>Conversion Rate:<\/strong><br \/>\nEvery time a person performs a desired action (sale, registration, download, form submission).<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"md-code-block md-code-block-light\">\n<div class=\"md-code-block-banner-wrap\">\n<div class=\"md-code-block-banner md-code-block-banner-lite\">\n<div class=\"_121d384\">\n<div class=\"d2a24f03\"><span class=\"d813de27\">text<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<pre>Conversion Rate = (Conversions \u00f7 Visitors) \u00d7 100%<\/pre>\n<\/div>\n<p class=\"ds-markdown-paragraph\"><strong>ROI (Return On Investment):<\/strong><br \/>\nROI is a financial metric used to evaluate the efficiency of an investment or compare the efficiency of different investments.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"md-code-block md-code-block-light\">\n<div class=\"md-code-block-banner-wrap\">\n<div class=\"md-code-block-banner md-code-block-banner-lite\">\n<div class=\"_121d384\">\n<div class=\"d2a24f03\"><span class=\"d813de27\">text<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<pre>ROI = [(Net Profit - Investment Cost) \u00f7 Investment Cost] \u00d7 100%<\/pre>\n<\/div>\n<p class=\"ds-markdown-paragraph\"><strong>Retention Rate:<\/strong><br \/>\nThe percentage of customers we retain over a given period.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"md-code-block md-code-block-light\">\n<div class=\"md-code-block-banner-wrap\">\n<div class=\"md-code-block-banner md-code-block-banner-lite\">\n<div class=\"_121d384\">\n<div class=\"d2a24f03\"><span class=\"d813de27\">text<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<pre>Retention Rate = [(End Customers - New Customers) \u00f7 Starting Customers] \u00d7 100%<\/pre>\n<\/div>\n<h2>\ud83d\udcb0 Cost Structure<\/h2>\n<p class=\"ds-markdown-paragraph\">In a company, the\u00a0<strong>cost structure<\/strong>\u00a0is the organization of all elements needed to fulfill our value proposition. The profit from our products and services after these expenses is called\u00a0<strong>&#8220;profit.&#8221;<\/strong><\/p>\n<h3>Common Business Costs<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Cost Type<\/th>\n<th>Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Personnel fees<\/strong><\/td>\n<td>Salaries, wages, benefits<\/td>\n<\/tr>\n<tr>\n<td><strong>Location rent<\/strong><\/td>\n<td>Offices, stores, warehouses<\/td>\n<\/tr>\n<tr>\n<td><strong>Tools<\/strong><\/td>\n<td>Software, machinery, equipment<\/td>\n<\/tr>\n<tr>\n<td><strong>Materials<\/strong><\/td>\n<td>Supplies, raw materials, inventory<\/td>\n<\/tr>\n<tr>\n<td><strong>Distribution<\/strong><\/td>\n<td>Logistics, shipping, storage<\/td>\n<\/tr>\n<tr>\n<td><strong>Marketing<\/strong><\/td>\n<td>Advertising, promotions<\/td>\n<\/tr>\n<tr>\n<td><strong>Administrative<\/strong><\/td>\n<td>Utilities, supplies, paperwork<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\ud83d\udcb5 Revenue Streams<\/h2>\n<p class=\"ds-markdown-paragraph\">Refers to the various sources from which a company earns money from selling goods or providing services. The types of revenue a company records depend on the types of activities performed by the company.<\/p>\n<h3>Types of Revenue<\/h3>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Type<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Sale of goods or services<\/strong><\/td>\n<td>Main source, &#8220;sales revenue&#8221;<\/td>\n<\/tr>\n<tr>\n<td><strong>Interest income<\/strong><\/td>\n<td>Interest from investments (debt securities)<\/td>\n<\/tr>\n<tr>\n<td><strong>Rental income<\/strong><\/td>\n<td>Leasing buildings or equipment<\/td>\n<\/tr>\n<tr>\n<td><strong>Dividends<\/strong><\/td>\n<td>Earnings from holding shares in other companies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Examples of Revenue Streams<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>Transactional:<\/strong><br \/>\nProceeds from the sale of goods usually paid in a single installment.<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Department store, supermarket<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>Services:<\/strong><br \/>\nGenerated by providing services to clients and calculated based on time.<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Hourly consulting, legal advice<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>Projects:<\/strong><br \/>\nEarnings acquired through unique projects with new or existing clients.<\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\"><strong>Example:<\/strong>\u00a0Website development, marketing campaign<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>Recurring:<\/strong><br \/>\nEarnings acquired through ongoing payments for continuous services or post-sale services. The recurring revenue model is the most used by companies because it&#8217;s predictable and ensures the company&#8217;s revenue stream is continuous.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Sources of recurring revenue:<\/strong><\/p>\n<ul>\n<li class=\"ds-markdown-paragraph\">Subscription fees (monthly or annual)<\/li>\n<li class=\"ds-markdown-paragraph\">Leasing or asset rental<\/li>\n<li class=\"ds-markdown-paragraph\">Content licensing to third parties<\/li>\n<li class=\"ds-markdown-paragraph\">Brokerage fees<\/li>\n<li class=\"ds-markdown-paragraph\">Advertising fees<\/li>\n<\/ul>\n<h2>\u2705 Conclusion<\/h2>\n<p class=\"ds-markdown-paragraph\">The\u00a0<strong>elements of a business model<\/strong>\u00a0are the map that guides all your company&#8217;s decisions. Each of these elements interacts with the others to create a cohesive system that generates value for your customers and profitability for your business.<\/p>\n<p class=\"ds-markdown-paragraph\">Before launching your company, make sure you have clearly defined:<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>The problem<\/strong>\u00a0you solve and your solution<\/p>\n<ol>\n<li class=\"ds-markdown-paragraph\"><strong>The value proposition<\/strong>\u00a0that sets you apart<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Your customers<\/strong>\u00a0and how to reach them<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Your resources<\/strong>\u00a0and key activities<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Your metrics<\/strong>\u00a0to measure success<\/li>\n<li class=\"ds-markdown-paragraph\"><strong>Your costs<\/strong>\u00a0and how you&#8217;ll generate revenue<\/li>\n<\/ol>\n<p class=\"ds-markdown-paragraph\">A well-defined business model not only helps you start but also grow with direction and purpose.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Have you defined all the elements of your business model?<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"ds-theme\"><\/div>\n<div class=\"ds-flex _0a3d93b\">\n<div class=\"ds-flex _965abe9 _54866f7\">\n<div class=\"db183363 ds-icon-button ds-icon-button--m ds-icon-button--sizing-container\" tabindex=\"0\" role=\"button\" aria-disabled=\"false\">\n<div class=\"ds-icon-button__hover-bg\"><\/div>\n<div class=\"ds-icon\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0business model\u00a0consists of a series of ideas and processes that will help us function better as a company and provide&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,36],"tags":[],"class_list":["post-4398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals","category-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elements of a Business Model: Complete Guide with Examples<\/title>\n<meta name=\"description\" content=\"Learn all the elements that make up a business model: value proposition, segmentation, channels, metrics, and more. 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